Sony Alpha 7 IV (A7 IV) – Full-Frame Mirrorless Camera with 28–70mm Zoom Lens Kit | 33MP Sensor, 4K 60p Video, Real-Time AF, Hybrid Creator System

Next-Generation Hybrid Performance for Photographers & Filmmakers.
The Sony Alpha 7 IV is a powerful hybrid full-frame mirrorless camera built for creators who want professional-level photo and video performance in one flexible body. Featuring an advanced 33MP back-illuminated Exmor R sensor, lightning-fast BIONZ XR processor, and industry-leading Real-Time Eye Autofocus, the A7 IV delivers stunning image quality, accurate subject tracking, and phenomenal low-light results.

This kit includes the versatile 28–70mm f/3.5–5.6 OSS zoom lens, perfect for everyday shooting, portraits, landscapes, travel, and video work. With improved ergonomics, a fully articulating touchscreen, enhanced color science, and powerful connectivity, the A7 IV is ideal for creators who want to upgrade their content with professional results.

Key Features

📸 33MP Exmor R Full-Frame Sensor
Exceptional detail, dynamic range, and low-light performance for both photos and videos.

⚡ BIONZ XR Image Processor
Delivers up to 8× faster processing speeds for quicker autofocus, reduced rolling shutter, and improved image clarity.

🤖 Real-Time Eye AF & Subject Tracking
Advanced AI autofocus tracks humans, animals, and birds with precision—even while moving fast.

🎥 4K 60p Video Recording
Shoot oversampled 4K from 7K in 24/30p, and smooth 4K 60p for cinematic slow motion.

🎬 10-bit 4:2:2 Internal Recording
Rich color depth, improved grading flexibility, and support for S-Cinetone, S-Log3, and HLG.

🪶 Versatile 28–70mm OSS Zoom Lens Included

• Ideal focal range for everyday shooting

• Optical SteadyShot for sharper handheld results

• Lightweight, compact, and travel-friendly

🔭 5-Axis In-Body Image Stabilization (IBIS)
Up to 5.5 stops of shake correction for handheld photos and smooth video.

📱 Fully Articulating Touchscreen LCD
Perfect for vlogging, selfies, low-angle shots, and high-angle perspectives.

🔌 Next-Gen Connectivity

• USB-C 10Gbps

• Wireless transfer

• Livestreaming support

• Dual SD/CFexpress Type-A card slots

🔋 Long Battery Life
Powered by the NP-FZ100 battery for extended shoots.

Perfect For:

• Hybrid photo + video creators

• Portrait & wedding photographers

• Travel, lifestyle & documentary filmmakers

• YouTubers & content creators

• Professionals upgrading from APS-C or older full-frame bodies

Specifications:

• Sensor: 33MP Full-Frame Exmor R BSI CMOS

• Processor: BIONZ XR

• Lens Included: 28–70mm f/3.5–5.6 OSS

• ISO: 100–51,200 (expandable to 204,800)

• Autofocus Points: 759 Phase-detect AF points

• Video: 4K 60p, 4K 30p oversampled from 7K, 10-bit 4:2:2

• Stabilization: 5-axis IBIS (5.5 stops)

• Screen: 3.0″ Vari-Angle Touchscreen

• Viewfinder: 3.69M-dot OLED EVF

• Connectivity: Wi-Fi, Bluetooth, USB-C, Micro HDMI, Mic/Headphone

• Battery: NP-FZ100

• Weight (Body): Approx. 658g

The Sony A7 IV delivers professional image quality, advanced autofocus, and powerful 4K video—making it the perfect hybrid camera for creators who demand next-level performance in every shot.

33MP back-illuminated CMOS full-frame sensor

Copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion. Fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance, 15+stop dynamic range and increased AF speed.

BIONZ XR image processor up to 8x processing speed

The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency for greatly increased processing power.

4K 60p recording and 4:2:2 10-bit recording

Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling.

Beautiful color expression, with S-Cinetone

The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights.

Real-time Eye-AF for humans, animals, and birds

The high speed of the latest image BIONZ XR processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame.

Fast Hybrid AF with improved speed and tracking

759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movie. This vast collection of data is analyzed in real time by the latest powerful BIONX XR processing engine to achieve the AF system’s impressive results.

Alpha 7 IV Full-frame mirrorless camera